diff --git a/cmake/CMakeLists.txt b/cmake/CMakeLists.txt
index 680c521747..78353bc7b4 100644
--- a/cmake/CMakeLists.txt
+++ b/cmake/CMakeLists.txt
@@ -84,6 +84,7 @@ option(onnxruntime_DEBUG_NODE_INPUTS_OUTPUTS "Dump node input shapes and output
 option(onnxruntime_USE_DML "Build with DirectML support" OFF)
 option(onnxruntime_USE_ACL "Build with ACL support" OFF)
 option(onnxruntime_ENABLE_INSTRUMENT "Enable Instrument with Event Tracing for Windows (ETW)" OFF)
+option(onnxruntime_USE_TELEMETRY "Build with Telemetry" OFF)
 
 set(protobuf_BUILD_TESTS OFF CACHE BOOL "Build protobuf tests" FORCE)
 #nsync tests failed on Mac Build
diff --git a/cmake/onnxruntime_common.cmake b/cmake/onnxruntime_common.cmake
index 1cbced43f7..63a8283429 100644
--- a/cmake/onnxruntime_common.cmake
+++ b/cmake/onnxruntime_common.cmake
@@ -52,6 +52,10 @@ source_group(TREE ${REPO_ROOT} FILES ${onnxruntime_common_src})
 
 add_library(onnxruntime_common ${onnxruntime_common_src})
 
+if (onnxruntime_USE_TELEMETRY)
+  set_target_properties(onnxruntime_common PROPERTIES COMPILE_FLAGS "/FI${ONNXRUNTIME_INCLUDE_DIR}/core/platform/windows/TraceLoggingConfigPrivate.h")
+endif()
+
 if (onnxruntime_USE_MIMALLOC)
     if(onnxruntime_USE_CUDA OR onnxruntime_USE_OPENVINO) 
         message(WARNING "Ignoring directive to use mimalloc on unimplemented targets")
diff --git a/docs/Privacy.md b/docs/Privacy.md
index 9292d989ec..4ec1b2ed25 100644
--- a/docs/Privacy.md
+++ b/docs/Privacy.md
@@ -14,5 +14,5 @@ Currently telemetry is only implemented for Windows builds, but may be expanded
 #### Technical Details
 The Windows provider uses the [TraceLogging](https://docs.microsoft.com/en-us/windows/win32/tracelogging/trace-logging-about) API for its implementation.
 
-For API usage details to turn this on/off, please check the API pages:
+Windows ML and onnxruntime C APIs allow telemetry collection to be turned on/off (see API pages for details). It is turned off by default in all official builds.
 * [C API](./C_API.md#telemetry)
diff --git a/include/onnxruntime/core/platform/windows/TraceLoggingConfig.h b/include/onnxruntime/core/platform/windows/TraceLoggingConfig.h
new file mode 100644
index 0000000000..d9aed52b87
--- /dev/null
+++ b/include/onnxruntime/core/platform/windows/TraceLoggingConfig.h
@@ -0,0 +1,81 @@
+// Copyright (c) Microsoft Corporation.
+// Licensed under the MIT License.
+
+/* ++
+Module Name:
+    TraceLoggingConfig.h
+Abstract:
+    Macro definitions used by this project's TraceLogging ETW providers:
+    - Configuration macros that select the ETW Provider Groups to be used by
+      this project.
+    - Constants for tags that are commonly used in Microsoft's
+      TraceLogging-based ETW.
+    Different versions of this file use different definitions for the
+    TraceLoggingOption configuration macros. The definitions in this file are
+    empty. As a result, providers using this configuration file will not join
+    any ETW Provider Groups and will not be given any special treatment by
+    group-sensitive ETW listeners.
+Environment:
+    User mode or kernel mode.
+--*/
+
+#pragma once
+
+// Configuration macro for use in TRACELOGGING_DEFINE_PROVIDER. The definition
+// in this file configures the provider as a normal (non-telemetry) provider.
+#ifndef ENABLE_TELEMETRY
+#define TraceLoggingOptionMicrosoftTelemetry() \
+    TraceLoggingOptionGroup(0000000000, 00000, 00000, 0000, 0000, 0000, 0000, 0000, 000, 0000, 0000)
+    // Empty definition for TraceLoggingOptionMicrosoftTelemetry
+#endif
+
+// Configuration macro for use in TRACELOGGING_DEFINE_PROVIDER. The definition
+// in this file configures the provider as a normal (non-telemetry) provider.
+#define TraceLoggingOptionWindowsCoreTelemetry() \
+    // Empty definition for TraceLoggingOptionWindowsCoreTelemetry
+
+// Event privacy tags. Use the PDT macro values for the tag parameter, e.g.:
+// TraceLoggingWrite(...,
+//   TelemetryPrivacyDataTag(PDT_BrowsingHistory | PDT_ProductAndServiceUsage),
+//   ...);
+#define TelemetryPrivacyDataTag(tag) TraceLoggingUInt64((tag), "PartA_PrivTags")
+#define PDT_BrowsingHistory                    0x0000000000000002u
+#define PDT_DeviceConnectivityAndConfiguration 0x0000000000000800u
+#define PDT_InkingTypingAndSpeechUtterance     0x0000000000020000u
+#define PDT_ProductAndServicePerformance       0x0000000001000000u
+#define PDT_ProductAndServiceUsage             0x0000000002000000u
+#define PDT_SoftwareSetupAndInventory          0x0000000080000000u
+
+// Event categories specified via keywords, e.g.:
+// TraceLoggingWrite(...,
+//     TraceLoggingKeyword(MICROSOFT_KEYWORD_MEASURES),
+//     ...);
+#define MICROSOFT_KEYWORD_CRITICAL_DATA 0x0000800000000000 // Bit 47
+#define MICROSOFT_KEYWORD_MEASURES      0x0000400000000000 // Bit 46
+#define MICROSOFT_KEYWORD_TELEMETRY     0x0000200000000000 // Bit 45
+#define MICROSOFT_KEYWORD_RESERVED_44   0x0000100000000000 // Bit 44 (reserved for future assignment)
+
+// Event categories specified via event tags, e.g.:
+// TraceLoggingWrite(...,
+//     TraceLoggingEventTag(MICROSOFT_EVENTTAG_REALTIME_LATENCY),
+//     ...);
+#define MICROSOFT_EVENTTAG_DROP_USER_IDS            0x00008000
+#define MICROSOFT_EVENTTAG_AGGREGATE                0x00010000
+#define MICROSOFT_EVENTTAG_DROP_PII_EXCEPT_IP       0x00020000
+#define MICROSOFT_EVENTTAG_COSTDEFERRED_LATENCY     0x00040000
+#define MICROSOFT_EVENTTAG_CORE_DATA                0x00080000
+#define MICROSOFT_EVENTTAG_INJECT_XTOKEN            0x00100000
+#define MICROSOFT_EVENTTAG_REALTIME_LATENCY         0x00200000
+#define MICROSOFT_EVENTTAG_NORMAL_LATENCY           0x00400000
+#define MICROSOFT_EVENTTAG_CRITICAL_PERSISTENCE     0x00800000
+#define MICROSOFT_EVENTTAG_NORMAL_PERSISTENCE       0x01000000
+#define MICROSOFT_EVENTTAG_DROP_PII                 0x02000000
+#define MICROSOFT_EVENTTAG_HASH_PII                 0x04000000
+#define MICROSOFT_EVENTTAG_MARK_PII                 0x08000000
+
+// Field categories specified via field tags, e.g.:
+// TraceLoggingWrite(...,
+//     TraceLoggingString(szUser, "UserName", "User's name", MICROSOFT_FIELDTAG_HASH_PII),
+//     ...);
+#define MICROSOFT_FIELDTAG_DROP_PII 0x04000000
+#define MICROSOFT_FIELDTAG_HASH_PII 0x08000000
\ No newline at end of file
diff --git a/onnxruntime/core/platform/windows/telemetry.h b/onnxruntime/core/platform/windows/telemetry.h
index def4a1e67f..dd5da6205b 100644
--- a/onnxruntime/core/platform/windows/telemetry.h
+++ b/onnxruntime/core/platform/windows/telemetry.h
@@ -4,20 +4,9 @@
 #pragma once
 #include "core/platform/telemetry.h"
 #include "core/platform/ort_mutex.h"
+#include "core/platform/windows/TraceLoggingConfig.h"
 #include <atomic>
 
-// ***
-// platform specific control bits
-#ifndef TraceLoggingOptionMicrosoftTelemetry
-#define TraceLoggingOptionMicrosoftTelemetry() \
-  TraceLoggingOptionGroup(0000000000, 00000, 00000, 0000, 0000, 0000, 0000, 0000, 000, 0000, 0000)
-#endif
-#define MICROSOFT_KEYWORD_MEASURES       0x0000400000000000  // Bit 46
-#define TelemetryPrivacyDataTag(tag)     TraceLoggingUInt64((tag), "PartA_PrivTags")
-#define PDT_ProductAndServicePerformance 0x0000000001000000u
-#define PDT_ProductAndServiceUsage       0x0000000002000000u
-// ***
-
 namespace onnxruntime {
 
 /**
diff --git a/tools/ci_build/build.py b/tools/ci_build/build.py
index d5be9f2129..134313fc6c 100644
--- a/tools/ci_build/build.py
+++ b/tools/ci_build/build.py
@@ -158,6 +158,7 @@ Use the individual flags to only run the specified stages.
                         default='Visual Studio 15 2017', help="Specify the generator that CMake invokes. This is only supported on Windows")
     parser.add_argument("--enable_multi_device_test", action='store_true', help="Test with multi-device. Mostly used for multi-device GPU")
     parser.add_argument("--use_dml", action='store_true', help="Build with DirectML.")
+    parser.add_argument("--use_telemetry", action='store_true', help="Only official builds can set this flag to enable telemetry.")
     return parser.parse_args()
 
 def resolve_executable_path(command_or_path):
@@ -328,6 +329,7 @@ def generate_build_tree(cmake_path, source_dir, build_dir, cuda_home, cudnn_home
                  # enable pyop if it is nightly build
                  "-Donnxruntime_ENABLE_LANGUAGE_INTEROP_OPS=" + ("ON" if args.enable_language_interop_ops or (args.config != 'Debug' and bool(os.getenv('NIGHTLY_BUILD') == '1')) else "OFF"),
                  "-Donnxruntime_USE_DML=" + ("ON" if args.use_dml else "OFF"),
+                 "-Donnxruntime_USE_TELEMETRY=" + ("ON" if args.use_telemetry else "OFF"),
                  ]
     if args.use_brainslice:
         bs_pkg_name = args.brain_slice_package_name.split('.', 1)
diff --git a/tools/ci_build/github/azure-pipelines/nuget/templates/cpu.yml b/tools/ci_build/github/azure-pipelines/nuget/templates/cpu.yml
index 702a20254a..7a58bc9994 100644
--- a/tools/ci_build/github/azure-pipelines/nuget/templates/cpu.yml
+++ b/tools/ci_build/github/azure-pipelines/nuget/templates/cpu.yml
@@ -13,7 +13,7 @@ jobs:
   parameters:
     AgentPool : $(AgentPoolWin)
     JobName: 'Windows_CI_Dev'
-    BuildCommand:  '$(Build.SourcesDirectory)\tools\ci_build\build.py --build_dir $(Build.BinariesDirectory) --skip_submodule_sync --cmake_path $(Build.BinariesDirectory)\cmake\bin\cmake.exe --ctest_path $(Build.BinariesDirectory)\cmake\bin\ctest.exe --use_openmp --build_shared_lib --build_csharp --enable_onnx_tests'
+    BuildCommand:  '$(Build.SourcesDirectory)\tools\ci_build\build.py --build_dir $(Build.BinariesDirectory) --skip_submodule_sync --cmake_path $(Build.BinariesDirectory)\cmake\bin\cmake.exe --ctest_path $(Build.BinariesDirectory)\cmake\bin\ctest.exe --use_openmp --build_shared_lib --build_csharp --enable_onnx_tests --use_telemetry'
     DoDebugBuild: 'false'
     DoNugetPack : 'true'
     DoCompliance: ${{ parameters.DoCompliance }}
@@ -28,7 +28,7 @@ jobs:
   parameters:
     AgentPool : $(AgentPoolWin)
     JobName: 'Windows_CI_Dev_x86'
-    BuildCommand: '$(Build.SourcesDirectory)\tools\ci_build\build.py --build_dir $(Build.BinariesDirectory) --skip_submodule_sync --cmake_path $(Build.BinariesDirectory)\cmake\bin\cmake.exe --ctest_path $(Build.BinariesDirectory)\cmake\bin\ctest.exe --use_openmp --build_shared_lib  --build_csharp --enable_onnx_tests --x86'
+    BuildCommand: '$(Build.SourcesDirectory)\tools\ci_build\build.py --build_dir $(Build.BinariesDirectory) --skip_submodule_sync --cmake_path $(Build.BinariesDirectory)\cmake\bin\cmake.exe --ctest_path $(Build.BinariesDirectory)\cmake\bin\ctest.exe --use_openmp --build_shared_lib  --build_csharp --enable_onnx_tests --x86 --use_telemetry'
     DoDebugBuild: 'false'
     DoNugetPack : 'true'
     DoCompliance: 'false'
diff --git a/tools/ci_build/github/azure-pipelines/templates/win-ci.yml b/tools/ci_build/github/azure-pipelines/templates/win-ci.yml
index 545bdc56c7..92ebe320a2 100644
--- a/tools/ci_build/github/azure-pipelines/templates/win-ci.yml
+++ b/tools/ci_build/github/azure-pipelines/templates/win-ci.yml
@@ -33,6 +33,15 @@ jobs:
     CUDA_VERSION: ${{ parameters.CudaVersion }}
 
   steps:
+    - powershell: |
+        if($env:TELEMETRYGUID)
+        {
+          $length = $env:TELEMETRYGUID.length
+          $fileContent = "#define ENABLE_TELEMETRY`n#define TraceLoggingOptionMicrosoftTelemetry() \
+            TraceLoggingOptionGroup("+$env:TELEMETRYGUID.substring(1, $length-2)+")"
+          New-Item -Path "$(Build.SourcesDirectory)\include\onnxruntime\core\platform\windows\TraceLoggingConfigPrivate.h" -ItemType "file" -Value "$fileContent" -Force       
+        }
+      displayName: 'Create TraceLoggingConfigPrivate.h For WinML Telemetry'
     - template: set-test-data-variables-step.yml
     - template: windows-build-tools-setup-steps.yml
       parameters:
diff --git a/tools/ci_build/github/azure-pipelines/templates/win-x86-ci.yml b/tools/ci_build/github/azure-pipelines/templates/win-x86-ci.yml
index 73e774d635..37923918d9 100644
--- a/tools/ci_build/github/azure-pipelines/templates/win-x86-ci.yml
+++ b/tools/ci_build/github/azure-pipelines/templates/win-x86-ci.yml
@@ -33,6 +33,15 @@ jobs:
     RuntimeIdentifier: win-x86
 
   steps:
+    - powershell: |
+        if($env:TELEMETRYGUID)
+        {
+          $length = $env:TELEMETRYGUID.length
+          $fileContent = "#define ENABLE_TELEMETRY`n#define ENABLE_TELEMETRY\n#define TraceLoggingOptionMicrosoftTelemetry() \
+            TraceLoggingOptionGroup("+$env:TELEMETRYGUID.substring(1, $length-2)+")"
+          New-Item -Path "$(Build.SourcesDirectory)\include\onnxruntime\core\platform\windows\TraceLoggingConfigPrivate.h" -ItemType "file" -Value "$fileContent" -Force
+        }
+      displayName: 'Create TraceLoggingConfigPrivate.h For WinML Telemetry'
     - template: set-test-data-variables-step.yml
     - template: windows-build-tools-setup-steps.yml
       parameters: